Privacy Policy

Smart Sort: Color Water Puzzle

Developer: Jay (“we”, “our”, or “us”)
Support Email: contact@smartsort.in


1. About This Game

Smart Sort: Color Water Puzzle is a casual puzzle game designed for players aged 18 years and above. The objective of the game is to logically sort colored water into the correct containers by following simple rules. The game is purely skill‑based and intended for entertainment purposes only.

The game does not offer real‑money gambling, cash rewards, or direct in‑game payouts. Users play levels, improve logical skills, and interact with in‑game advertisements.


2. Information We Collect

We do not ask users to manually provide personal information such as name, phone number, or email address. However, some information is collected automatically for analytics, attribution, and advertising purposes.

Automatically Collected Information includes:

  • Device information (device model, manufacturer, operating system version)

  • Unique device identifiers (such as Advertising ID / Android ID)

  • IP address (used for analytics and fraud prevention)

  • App usage data (levels played, session duration, in‑game events)

  • Crash logs and performance data

This data helps us improve game performance, fix bugs, and understand how users interact with the game.


3. Appsflyer – Attribution & Tracking

We use Appsflyer as a Mobile Measurement Partner (MMP) to track app installations, user engagement, and in‑game events such as level completion.

Appsflyer helps us:

  • Measure marketing performance

  • Prevent fraud

  • Understand how users discover and use the game

Appsflyer may collect device identifiers and usage data strictly for attribution and analytics purposes. We do not use Appsflyer to personally identify users.

Appsflyer Privacy Policy: https://www.appsflyer.com/privacy-policy/


4. Firebase – Analytics & Crash Reporting

We use Firebase (by Google) for:

  • Firebase Analytics (to understand gameplay behavior)

  • Firebase Crashlytics (to detect and fix app crashes)

Firebase may collect:

  • App interaction data

  • Device information

  • Crash and diagnostic data

This information helps us improve stability, performance, and user experience.

Firebase Privacy Policy: https://policies.google.com/privacy


5. Advertising – Google Ad Manager (Google ADX)

Smart Sort: Color Water Puzzle displays advertisements using Google Ad Manager / Google Ad Exchange (ADX).

Google may use:

  • Advertising ID

  • Cookies or similar technologies

  • Device and usage information

These are used to:

  • Show relevant ads

  • Measure ad performance

  • Prevent invalid traffic and fraud

Users can opt out of personalized ads through their device settings.

Google Ads Privacy Policy: https://policies.google.com/technologies/ads


6. How We Use Collected Information

The collected data is used to:

  • Operate and improve the game

  • Track installations and gameplay events

  • Analyze user behavior and game performance

  • Display advertisements

  • Detect crashes, bugs, and fraudulent activity

We do not sell or rent user data to third parties.


7. Data Sharing

We may share limited, non‑personal data with trusted third‑party services such as:

  • Appsflyer

  • Google Firebase

  • Google Ad Manager

These partners process data according to their own privacy policies and applicable laws.


8. Children’s Privacy

This game is intended for users 18 years and older. We do not knowingly collect data from children under 18. If you believe that a child has provided data, please contact us so we can take appropriate action.


9. User Choices & Opt‑Out

Users can:

  • Reset or limit Advertising ID via device settings

  • Opt out of personalized ads

  • Uninstall the app at any time


10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be reflected on this page. Continued use of the app means acceptance of the updated policy.


11. Contact Us

If you have any questions about this Privacy Policy or data practices, contact us at:

📧 contact@smartsort.in

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